Inspire My Business

What are the dates of the workshops?

Starting August 5th with a PRO workshop * level required pro working photographer 3 + years*

Starting August 8th  Just beginning my photography career , starting my business

Starting August 11th PRO workshop * level required pro working photographer 3 + years*

Starting August 14th   Just beginning my photography career , starting my business

What does the cost include?

All speakers

3 nights accomodation

Breakfast, Lunch and dinner each day (  wine or alcohol available to purchase from the bar)

Soft drink , tea and coffee

Where is the event held?

 Melbourne - The  Lodge in Macedon Victoria is the ultimate relaxation destination. Luxury accommodation, outstanding resort style recreation facilities. breathtaking scenery is why Lawson Lodge has developed a reputation as the Macedon Ranges premier leisure and conference getaway.We offer the complete hospitality experience with style and in total privacy because when you book Lawson Lodge the entire experience, the  retreat is exclusively yours. We specialise in group bookings, and only take one group at a time to ensure you can relax and have a wonderful memorable time.

The retreat has supreme comfortable accomodation, open fires, a 30 person cimema, gorgeous 12 person spa with TV and fireplace. It has a 9 hole golf course, fishing, 54 acres of rolling hills, a sports bar , and delicious 5 star food!

It also has a premium conference center

How do we get there?

At the begining of each workshop a shuttle bus will pick you up from Melbourne city , also stopping at the airport at 8.30 am for people who wish to fly in the morning of the workshop.

This shuttle will also return you to the Airport and Melourne city at 7am the  morning or 6pm the evening of the 4th day ( your day to leave , or enjoy the retreat for the day)

If you live in melbourne, you can also drive to the retreat, it is approx 20 mins from the airport, or 50 mins from melbourne City. Plently of secure parking at the retreat.

There is also a Train that leaves Melbourne to Macedon, 8 times a day $6.00 one way

 

What hours will we be required to be there?

 

8.30 am breakfast, 9 am start ( first day will start at 9.45 am ) The days will go till dinner at 6.30 pm. The first day will also have an evening class on SEO

Check in is 10.30 am ( morning tea time) bags will be stored untill you are ready to check in

Check out is 8 am on the 4th morning . If you wish to stay for the day , the retreat is open for you to enjoy the facilites , luggage can be securely stored in the board room.

Or  you may leave on the early morning shuttle to return to Melbourne . 

What if I do not want to stay the night?

You can drive to and from the event should you wish, if you live in melbourne and that suits you. Staying the night is not required.

What will the days cover?

 

Day One with Joy Vertz

 About Joy  

 

Joy Vertz, founder of Shoot the Moon Photography, is an experienced entrepreneur who has been involved in many business ventures focused on the creative arts and has put her art degree to good use growing her portrait studio.  

The distinct aim of Joy and the entire team at Shoot the Moon Photography is to use creative photography to develop exquisite portraits that clearly reflect her clients personality.  Joy strives to capture candid, natural expressions and present them in a creative, timeless way.  Under Joy’s artistic vision and entrepreneurial leadership, Shoot the Moon Photography has been selected as the Milwaukee, WI area’s top rated portrait studio.  Shoot the Moon Photography has grown from a one-person studio working out of Joy’s home to now encompass two state-of-the art studios featuring over 10,000 square feet of shooting space and 70 different shooting areas between the two locations.   Shoot the Moon Photography runs high end, mid volume boutique style studios focused on excellent customer service.

Joy understands that while it takes talent, hard work and technical expertise to be a brilliant photographer, it takes business savvy, leadership, marketing skills and expertise in the industry to run a successful business.  Countless brilliant and talented photographers have businesses that fail because they do not have the knowledge to effectively market, brand and promote their business to keep consistent revenue, manage growth and effectively plan for the future of their business.  Joy is passionate about sharing her expertise in these areas and helping other photographers grow their businesses.  She has been at ever stage- from a new business person starting out, to a single studio with a small staff, to now running two boutique style locations with a team of 15- all in 5 short years.

Joy’s class will feature nitty-gritty business basics including topics such as: 

-Business Process Workflow

-Vendors & Profitability

- creative marketing techniques

- utilizing social media

- handing objections

-Pricing

-Add-On Products

-Managing Employees

-Utilizing Technology for Efficiency

-Business Development

-Managing Finances

- sales and marketing techniques 

-How to Make Sure You Get Bookings

-Planning for Business Growth

and much much more….

This is a must-not-miss class for anyone struggling to grow their business, maintain consistent sales and bookings, or are planning to expand.

 

 

  

Day one evening with Christine Plamann

* Bonus evening class with Christine Plamann , reknown SEO expert, giving you the ability to dramatically improve your google rankings and presence on the internet* 

 

 

Day two with Anie Z from Yervant Photography international

 

ABOUT ANIE… 

Anie Zanazanian is married to Yervant, mother of 2 young boys and is the

“Queen” at Yervant Photography in Melbourne Australia. 

Sense of humor and looking through PINK colored glasses are her main

command in business and marketing success. 

Business Graduate, majored in Marketing and Business Management, Anie

started her career at an Advertising Agency in Melbourne which let to a carer in

the medical industry. First in a national buying corporation then spent 15 years

with Ansell International (A Pacific Dunlop company). 

At Ansell, Anie started as a sales representative servicing all hospitals within

Victoria, a role which launched a rapid chain of promotions within the

organization and reached high management as Sales and marketing Manager

Australasia by the age of 32. In charge of a budget of over $60M, Anie was

instrumental in the implementation of Universal Precautions within all areas of

healthcare within Australia and south east Asia during early 1990’s. Market

share of 98% with Ansell prime medical lines, Anie was chosen by Pacific

Dunlop to join the elite group of 120 international executives to undergo

further training at Melbourne University and the University of Hong Kong where

educators from Cambridge and Oxford universities were also commissioned to

train the group. 

 Anie was one of the three women chosen from over 50,000

Pacific Dunlop managers and also one of the youngest in the group.

In 1995, Anie chose to spend more time as a mother to their new born son and

resigned from Ansell International, but found herself getting involved in

Yervant’s photography business, in 1996, Yervant and Anie launched their first

boutique studio in Hight Street, Armadale. Thirteen years later, Yervant

photography is recognized amongst the most prestigious studios worldwide and

within Australia. A successful business and now a brand within the professional

wedding photography industry. 

Yervant and Anie travel throughout USA, EU and Australia to inspire and

educate photographers and lead the industry towards gaining a higher profile,

and recognition in the marketplace as a true form of art worthy of ‘Designer’

status.

Anie’s day at inspire My Business workshop will include

Organising your days / workflow

organising your studio mangement program to work for you

Hiring help vs doing it alone

presentation,

 space design,

packaging and up selling by taking the scenic journey to close a sale.

The AESTHETICS of marketing to females/ Women represent 80% of BUYERS globally today,

they are influencers to MEN and they are autonomous enough to make purchasing decisions in all aspects of the market place

 

Day three with Kristen Kalp.

 

Branding

What message are you sending to potential clients?

How can you influence that message? The answer to these questions lies in effective branding.

We’ll discuss strategies for building a brand from the ground up.  The morning will begin by assessing your online presence objectively, then discussing ways to strengthen and focus it.  Graphic design, the psychology of color, web copy, and focusing your message will all be discussed.  In the afternoon, we’ll cover simple tweaks to make your brand more effective and techniques for converting casual web visitors to clients in your business.

What is a brand?
    What makes a good logo?
    How do I choose branding colors?
    How do I pick branding elements?
    How do I spend my graphic design budget effectively?
Ways to assess your brand objectively, including answers to these questions:
    What message are you sending?
    How do potential clients perceive you?
    What keeps web visitors from booking you immediately?
    What’s holding your brand back?
Using graphic design to sway your target market
    The psychology of color
    Negative space
No-cost and low-cost tweaks to boost your web presence
    Ways to measure your brand’s consistency
    Easy tweaks to web copy that refine your brand

Do you have payment plans?

Yes we do, you can lay by  the event up to 30 days prior to your workshop starting

Full Money is due July 5th

 

How do I book a spot?

You email us at wildspiritphotos@iprimus.com.au

or call 0421 615 989

First in best dressed – waiting list will be applied should the event sell out

 

Is a deposit required?

$300.00 deposit is NON refundable and required at time of booking

 

What do I need to bring.

A pad and a pen, or a laptop computer

Do I take my camera?

No photographic equipment will be required for this workshop

 

How big are the classes?

 

14 students,

4 speakers each workshop